“Action” is a sugar-free chewing gum brand whose strategy is based on 3 words: Energy, Movement, and Excitement! With “Action”, we are aiming at making the young generation feel amazed through unique and surprising features. with action, we recreate, cross the boundaries, and create a different experience of chewing gum! In this comic strip series, our goal has been to show energy and excitement in the form of continuous stories of several young people in such a way that in each section, the audience determined the path of the story, so the campaign is done on a daily Q&A from the audience. Several options are presented to the audience, and the option that scores the most points determines the continuation of the story scenario. The characters are also designed to represent a wide range of audiences. Our effort has been to show this creativity and innovation in brand advertising and to show the brand character following the set strategy.